Great Article from PPC Hero on Outsourcing PPC efforts. This ties in well to what Brendan was preaching during his presentation and what The Smartest Search believes is the model that works best for publishers and merchants alike.

While Brian has a slightly different view: “I tend to think of the decision to outsource like it’s a home improvement project: If you can, do it yourself; if not, call someone smarter.” We tend to agree, except we always do it better than the “home-owner!”

Well worth the read!

http://www.ppchero.com/outsource-search-or-keep-it-in-house/