Great article by Jenny from PPC Hero about best practices for internal account transitions

“In the past, we have talked about Inheriting Accounts from other Agencies, but what about internal accounts? As we adapt to the changes around us, we have developed a list of best practices for internal account transitions. Below are some tips and suggestions for how to smoothly transition an account to a new manager in a way that may even render new ideas and improved performance…”

Read Full Article : here