Search Engine Watch continues to become my favorite blog. This post talked about the importance and pit falls of using  broad match in Google AdWords. Thi Thumasathit talked in length about casting a wide net to get attention and bolster the brand name. The part about “Similar” is in the eye of the beholder is an important note to consider when using that match type.

read the full article below:

http://searchenginewatch.com/3641554?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+sew+(Search+Engine+Watch)