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March 18, 2011

You may have noticed your Google ads have a much bigger headline lately. I know I have in certain instances. However I’m not thrilled about it. While I like the idea, it is not working properly. The flaw is simple, I don’t know if my ad will display like that or not. I can’t optimize my ad for a large headline if there is a chance it will display the way we are accustomed to.

The other day I was looking for one of my ads “in the wild” and I thought it was someone else in first place. I didn’t recognize my ad because it had put the first line of my ad together with the title. Because the ad was written as a 2 line sentence it looks strange the have the first 1/2 in the title and then the sentence continues below in a normal non-hyper-linked font.

In the end I think that this is a good change but it either needs to be universal or allow for a default ad to be created and set aside for this format. While I haven’t seen a decrease in my ctr or conversions I know it’s not optimized.

Search Engine World took a look at the impact in the article below:

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