Quality Score (QS) is one of the most important stats in google adwords. This article from PPC hero shows that its not only on a keyword level, but that QS effects the account as a whole. If you’ve ever lost an AdWords account for an unknown reason, here’s your sign

If you aren’t using them yet, get on board and watch your conversions and CTR rise.

As Bing/Yahoo continue to increase their share of search engine users they are constantly looking for new ways to improve user experience. Bing looks great now, but can they ever become #1?

The Big/Yahoo merger has resulted (after some time) in the new search engine gaining ground on Googles overwhelming  share of the search market. 1 way they are closing the gap is by developing and offering new tools.
This article from Search engine land goes deep into what the new Yahoo Clues tool can do. Personally I [...]

Found this article from Jumpfly.com that talks about new tools in Google Adwords to automate changes in a campaign, ad group or keywords. These tools could be a big help to a marketer that is always running limited time or capped offers.