Quality score is a vital component of your pay-per-click account because it influences ad position and keywords’ minimum bid. What is the quality score’s purpose? Google assigns a quality score to ensure that it only shows relevant ads to users.

Marketing your product in a trusted environment translates into utter success for businesses. No wonder companies rush to populate different social networks in an attempt to dominate the most credible one.

If you are looking at your PPC account and wondering “How can I make it better?” the first step is to analyze your account structure, and find areas of opportunity for making it more organized, and broken down into tight themes.

Affiliates typically put up a lot of money without knowing what their ROI will be.
Are you willing to give a piece of your commissions in exchange for cash flow?

Android, Blackberry, Windows Mobile and the iPhone’s iOS may be the lead operating systems battling it out for smartphone supremacy, but when it comes to getting users around the world to click on ads, good-old flip-phones and Nokia’s Symbian OS-powered phones beat them hands down.
Users of Symbian-powered phones, which are mostly made by Nokia, were [...]