“Affiliate marketing” is a term that means different things to different people. For many publishers, forum owners, and entrepreneurs, affiliate marketing has served as a primary source of their monthly income.

Others aren’t quite sure what it entails or whether it’s applicable to their site. Those that do understand the mechanics but opt not to participate often do so because of misconceptions about affiliate marketing.

As a result, a large group of site owners assume that ad options like Google AdSense and/or banner sales are the only ways to monetize their site. In reality, this is simply untrue…

Ever wondered why Google AdWords isn’t working for you? Well, maybe it’s not Google AdWords, its you.

Google AdWords has graduated an experimental feature known as “Interests” to mainstream availability. The feature lets advertisers target users by their broader interests, regardless of the context of the current site…

Did you know that sometimes you should exclude automatic placements that have converted? Or that excluding at the URL level can be a waste of time, if not done right? Do you know how to sort the information based on your goal metrics? In this PPC howto, pay per click expert Jessica Niver gives an in-depth explanation of these questions…

Just when you think that Google couldn’t get any more advanced….it does. These developments will greatly help marketers in their success.
The digital media world continues to move toward a “paid media” world where the lines and metrics around both search and display get gray….
Read the full article here:
http://searchenginewatch.com/article/2081997/Google-Display-Network-Continues-Evolution-With-4-New-Features?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+sew+%28Search+Engine+Watch%29