Great article by Ruud Hein from Searchenginepeople.com about Google starting to sell ads for TV. A real game changer i’d say.
“DirecTV and Google announced an ad sales partnership which allows Google to directly sell TV ads on channels such as Bloomberg, Fox Business, and TV Guide…”
Read Full Article : here

Great post by Eric Goldman about technology and marketing law.
“After the ECJ’s favorable opinion in the Google cases, I’ve been wondering if Google would liberalize its trademark policy in Europe. It took Google 4 months to parse the ECJ’s inscrutable opinion and make a call, but it finally decided that the opinion was favorable enough [...]

Brandverity writes about Google loosening their trademark policies.
“Last week Google announced two significant changes to its trademark policies:
The largest change will allow competitors to purchase trademarked terms in most of the European countries that were excluded in the May 2009 change. It brings the trademark policies in most European countries into alignment with its policy [...]

Another good one from Search Engine People.
“According to ICrossing.co.uk, September 14th is the day when Google changes their trademark policies in the UK, Ireland, and Canada, to reflect that in the U.S. and possibly permit other companies to mention your trademarked terms in their Google Adwords/AdSense ad copy…”
Read Full Article : here

Melanie Nathan from Search Engine People tells us what she has learned about paid links. Interesting read.
“Disclaimer: [hand on heart] I do not encourage the practice of buying links in order to inflate Google PageRank™. Links should only be purchased for advertising purposes and should always be identified as such via the nofollow link attribute…”
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