An informative article from PPC Hero on how to efficiently manage your bids and CPA. Good read.
“That’s right, changing your bids isn’t something you want to spend a lot of time on, and if your goal is to reach a certain CPA (or CPL, CPS, CPO, etc.) it doesn’t have to take you [...]

Another good one from the ppchero.com about google adwords and managing your PPC campaigns more efficiently.

“The Google Adwords interface continues to become more and more user friendly. There is a section on the light grey bar under the main tabs within your account called Segment, and within that section there are multiple [...]

Great article by Ruud Hein from Searchenginepeople.com about Google starting to sell ads for TV. A real game changer i’d say.
“DirecTV and Google announced an ad sales partnership which allows Google to directly sell TV ads on channels such as Bloomberg, Fox Business, and TV Guide…”
Read Full Article : here

Great post by Eric Goldman about technology and marketing law.
“After the ECJ’s favorable opinion in the Google cases, I’ve been wondering if Google would liberalize its trademark policy in Europe. It took Google 4 months to parse the ECJ’s inscrutable opinion and make a call, but it finally decided that the opinion was favorable enough [...]

Brandverity writes about Google loosening their trademark policies.
“Last week Google announced two significant changes to its trademark policies:
The largest change will allow competitors to purchase trademarked terms in most of the European countries that were excluded in the May 2009 change. It brings the trademark policies in most European countries into alignment with its policy [...]