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July 29, 2011

Here’s an interesting tidbit: Google seems to be making more while fellow search engines Bing and Yahoo are spending more on advertising.
The study from Marin Software takes into account the company’s 800 clients, which spend a total of $2.1 billion annually….
For the full article click here:
http://searchenginewatch.com/article/2092677/Google-AdWords-CTR-Improves-Yahoo-Bing-Both-See-PPC-Spending-Increase?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+sew+%28Search+Engine+Watch%29

July 28, 2011

Exciting news for SEM’s with English speakingKorean Traffic:
Not much is known regarding the extent of the agreement, but we can confirm that Bing results will be intermingled within the Baidu results of English language searches…..
Read the full article:
http://searchenginewatch.com/article/2084287/Bing-and-Baidu-Team-Up-for-English-Search-Results?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+sew+%28Search+Engine+Watch%29

April 13, 2011

Having been a victim to this trap in the past, I learned the hard way that its not always a great idea to allow you ads to show up all over the place. Impressions are great if you have a client that is concerned about branding and visibility. But for most of us its the conversion we’re looking for. It’s pretty simple; better traffic tends to come from better search engines.

April 12, 2011

It’s hard to imagine that anyone will make a real push to become the next big search engine. Google has a strong hold on the biggest piece of marketing pie and while MSN/YAHOO continue to gain small amounts of market share, they are a long ways from overtaking or even disturbing google’s comfort level. No [...]

April 11, 2011

Yet another article about maxing out your quality score.
http://www.searchenginepeople.com/blog/manage-adwords-quality-score.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+SearchEnginePeople+%28Search+Engine+People%29