Having been a victim to this trap in the past, I learned the hard way that its not always a great idea to allow you ads to show up all over the place. Impressions are great if you have a client that is concerned about branding and visibility. But for most of us its the conversion we’re looking for. It’s pretty simple; better traffic tends to come from better search engines.

It’s hard to imagine that anyone will make a real push to become the next big search engine. Google has a strong hold on the biggest piece of marketing pie and while MSN/YAHOO continue to gain small amounts of market share, they are a long ways from overtaking or even disturbing google’s comfort level. No [...]

Yet another article about maxing out your quality score.
http://www.searchenginepeople.com/blog/manage-adwords-quality-score.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+SearchEnginePeople+%28Search+Engine+People%29

I know tons of marketers do it, but I never seem to have much success with the content network in google. It has yielded me some good results in the past but for the most part it seems to be a lot of trial and error that is not consistent from month to month.
It’s a [...]

As someone that really likes using Bing and AdCenter I have to agree that they are not the leader in technology, innovation or most noticibly market share