You’ve either been trying to manage your company’s PPC account on your own, or you have hired a general marketing person to manage the PPC account internally. Regardless, you know that more could be done to get more bank for your buck. How do you know when it’s time to hire a PPC management firm?
Lots of talk the last couple of days regarding the proposed partnership where Bing (Microsoft) will be powering the search results and advertising at Yahoo! There are mixed opinions about this – many support it, but the question is why would you support it or why would you not and does it really matter? Once the partnership takes shape, we will finally have a solid number two (2) player behind Google with Yahoo! making up approx. 30% of the global search market.
Are you based in one or two markets and looking to expand? Care to open up your offering overseas and capture a larger share of the global market?
The great thing about the online world is that storefronts can be built and launched within days as opposed to years, but there are some things to consider when looking to grow your business in new markets that you are unfamiliar with.
Yesterday, I was talking with a merchant about the Internet tax situation. This merchant is concerned about the impact of collecting tax, they wonder if it would have an adverse effect on their customer’s shopping. My thoughts have always been that it would make little difference. I base this on my own experience and on discussions I have had with friends, family and even my website visitors. We shop online because it is more convenient. You can almost always find what you want in stock, it is usually delivered within a couple days and you don’t have to deal with crowds or traffic. I am sure some people do shop online to save taxes but I wonder what the percentage is.
I don’t want credit for this it was written by a very smart fellow named Diorex who’s blog isn’t any longer online. So I thought I’d repost it as a lot of my readers have asked for it. Not sure what happened to his blog but here’s the Affiliate Playbook post from it.