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March 11, 2011

How much are mobile users really making purchases, joining groups or submitting sensative information from their mobile device? And if they are, then what types of marketing are working?

March 10, 2011

Navigating PPC Trademark Rules is a big deal in this industry. Not only for publishers but also for merchants.

February 18, 2011

Not a whole lot to say here except: Throw all your rules about placing capital letters in display URL’s away.
You’ll begin to notice that the display url’s will no longer separate words with capitals. Big deal? I don’t think it will impact much, but it really goes against everything I know.
http://blog.brandverity.com/553/adwords-to-make-all-display-urls-lowercase/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+Brandverity+(BrandVerity)

February 17, 2011

I’ve talked about expanding internationally with your search campaigns a number of times. It is not difficult to do but it should be done with caution. There is an extensive checklist to look over before getting started.
I found another article with some good tips from Search Engine World:
http://searchenginewatch.com/3641724?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+sew+(Search+Engine+Watch)

February 16, 2011

If you’re like me and rely on Google adwords for a fair share of your traffic, then its a good idea to maximize your potential audience by utilizing all the tools available. An easy option to overlook is using images. When promoting a specific item (whether from an online mall or an as seen on [...]