Having been a victim to this trap in the past, I learned the hard way that its not always a great idea to allow you ads to show up all over the place. Impressions are great if you have a client that is concerned about branding and visibility. But for most of us its the conversion we’re looking for. It’s pretty simple; better traffic tends to come from better search engines.

ou may have noticed your Google ads have a much bigger headline lately

It’s Feb. now, a great time to look at your goals for 2011 and how well you are doing at working towards them as the first month’s numbers get crunched.
This article from PPC hero hit on a few good points but one in particular rings true with me. “Cut Out The Junk” and “Exercise (Judgement) [...]

If you’re already running the entire US then it makes sense to expand into Canada, UK and Australia (English speaking Countries.) This is logical in most cases but only really works half the time.

Billing is a top priority! If you have a line of credit with either, or deferred payments of some sort you’ll want to make sure that will carry over. SEM publishers put out lots of money…