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The Smartest Search believes in transparency and the sharing of ideas. With this in mind the blog section will offer insight to the industry as well as personal success stories and helpful tips. Feel Free to comment, re-post, re-tweet and learn from our experiences.
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April 13, 2011

Having been a victim to this trap in the past, I learned the hard way that its not always a great idea to allow you ads to show up all over the place. Impressions are great if you have a client that is concerned about branding and visibility. But for most of us its the conversion we’re looking for. It’s pretty simple; better traffic tends to come from better search engines.

March 18, 2011

ou may have noticed your Google ads have a much bigger headline lately

February 10, 2011

It’s Feb. now, a great time to look at your goals for 2011 and how well you are doing at working towards them as the first month’s numbers get crunched.
This article from PPC hero hit on a few good points but one in particular rings true with me. “Cut Out The Junk” and “Exercise (Judgement) [...]

January 25, 2011

If you’re already running the entire US then it makes sense to expand into Canada, UK and Australia (English speaking Countries.) This is logical in most cases but only really works half the time.

October 22, 2010

Billing is a top priority! If you have a line of credit with either, or deferred payments of some sort you’ll want to make sure that will carry over. SEM publishers put out lots of money…