Any affiliate marketers that use the CX Digital Media (incentaclick) network should have noticed a pop-up as they signed in this week. The message is a warning about false celebrity endorsements on their landing pages, ad copy or anything else….

If you use twitter you probably noticed hundreds of people claiming great success because of the number of followers they have amounted. Much like having an extensive e-mail list for marketing many believe that having the largest number is the key. The truth is that the quality of the list is in the quality of the individuals on that list.

With the pending merger of Yahoo and MSN’s search engines there is a lot of talk about the importance of a strong competitor for Google, who has well over half of the search market cornered. How does the merger affect Google? More importantly, how does it affect Affiliate marketers and clients?

While it seems that Google will continue to dominate, current market share would put the MSN/Yahoo combo around 30-35% of total searches in America. That is a considerable amount that should not be ignored by SEO or PPC managers.